Tip: Forget the latest buzzwords/trends etc for a minute…Are you getting the basics right?

Quick tip:
Don't get completely distracted by the latest trends & exciting innovations in email, first ask - are we getting the basics right?
The importance of this came back to me last week at TFMA as one seminar speaker avoided the temptation to tap into the latest much talked about buzzwords etc, but rather challenged us to make sure the basics are being done well.

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